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Archive for March, 2010

Sales promotion tools can be varied. They can be aimed at different target audiences: the consumer, the sales team and the trade. Whoever they are targeted to, they have one common goal: to increase sales.

Since the sales function is the most important functioning of any marketing activity, sales promotions have to be taken seriously and have to be part of the strategic marketing plan of the brand. Let’s take consumer-oriented sales promotions first. These can be a price-off which is the simplest, easiest and probably quickest way to get a buyer’s attention. It makes a buyer pick up the product, because he thinks he’s saving by doing so.

A variation on this scheme is the more-for-less or a prize-pack deal where there is additional product in the same pack. Or, there could be an offer of one pack free on every pack you buy. This, too is a great incentive as far as the consumer is concerned. Somehow, it seems to stand out in shop shelves. Yet another tool targeted to the consumer is the free sample. These can be in-store, out on the roads or can get into the home through a magazine, newspaper or mail.

This is a great way to get the consumer to try the product. Who can resist getting anything free? Also through the same mode, you can get coupons to the consumer. If you offer a free ice-cream to a consumer when all she needs to do is cut out a coupon from the newspaper and present it at the store, she’ll do it! Yet another way to keep the consumer coming back for more would be to start a loyalty rewards program. Competitions, too, arouse interest and involvement. Of course, having POP or point of purchase displays ensures that you catch the customer’s eye and make him aware of the scheme that is on.

Advertising and promotions is key for any business to succeed. If you really want to get the profits you deserve in your business, I suggest that you use brochure printing for advertising. Print brochures have been proven, time and time again, to be effective at communicating marketing messages effectively, getting the interest of many potential customers. As long as you use brochure printing correctly, you should be able to get the profits you deserve for your effort in business.

Now, if you think your color brochures are not really pulling their weight in advertising, you might be interested to read the tips below. I have a few good tricks in using color brochures down there that should easily get you the profits that you really deserve in printing advertising brochures.

• Print special brochures for your specific markets – Brochures are really great at promoting marketing messages at specific target markets. When you compare them to TV and Radio advertising which has a broad scope, brochure printing is the kind of promotions that are similar to a laser guided bomb. You can easily create special color brochures specifically for a highly responsive and profitable market.

• Promote via direct mail marketing – You might also want to know that brochure printing can be directly used for direct mail marketing schemes. By sending custom brochures for direct mail marketing, not only will you widen your reach when it comes to advertising, but you also emphasize the directness of your promotions. Your color brochures should be able to reach the best most responsive customers through mail, emphasizing their ability to be a directed and precise advertising tool that achieves results and profits.